Finnish brand Arela, run by Maija Arela and her daughters Anni and Viivi, is a label committed to the design of contemporary classics – timeless pieces that lend themselves to the creation of a sleek, fuss free look. Clean silhouettes and a neutral colour palette of monochrome, navy, nudes and dusky pinks make for staple and elegant basics – pieces which can be dressed either up or down, and that work perfectly paired with each other. The brand’s focus is cashmere and merino knitwear and luxury cotton pieces designed to flatter any body type, alongside a range of accessories. The brand has been featured across publications such as The New York Times, Attitude and Stylist Magazine.


For AW18 the brand has paid special attention to interesting colour combinations, and have more versatility because of more bottoms but they are still staying true to their original aesthetic of minimalist shapes, considered details and finishes, best quality cashmere & merino, designed usability in mind and to flatter every body shape.

Materials are of the highest quality, whilst considered pared back colours and functionality are the defining elements of the brand. Innovative yet timeless, pieces are cohesive and wearable – stylish everyday basics with a twist, comprising jumpers, loose fitting t-shirts, culottes and dresses.